I love seeing these signs gracing lamp poles in the North Williamsburg area because, to my understanding, they were put up long before the area went through its current day gentrification. Sort of like if you put in shopping district signs, maybe a shopping district will follow?
But North Williamsburg is not the only neighborhood with a shopping area. South Williamsburg apparently does too, as evidenced by this (way better) sign I noticed for the first time today at Broadway and Havemeyer:
And in fact, if you go east to Hooper St and Broadway, you’ll find that the “Broadway West” neighborhood has a shopping district too, and frankly, the best sign around (even though mentally, I think of it as being East Williamsburg).
The latter two neighborhoods have a little ways to go before they reach the success of North Williamsburg, but the way things are going, it’ll happen in my lifetime. I hope these signs stick around.