On 8th Ave btw. 39th and 40th is this really great faded travel sign, complete with an arrow on the right side pointing down to where a (long gone) travel agency used to be.
I love finding remnants of old travel ads throughout the city. In a world of Travelocitys and Expedias, the idea of physically going to a travel agency to plan a vacation is pretty much obsolete. That said, you have to admit that there is something romantic about the old way of doing things. I find an excitement in this sign over the ability to travel the world, something we probably take a bit more granted now than whenever this was put up.
I played around with the contrast to make out the words – “Package Tours | Sea | Air.” The arrow down says “Complete Travel Service.” To me, signs like these are ultimately tickling you with the prospect of adventure. By plane or boat, South America or the Middle East, where will your next adventure be?
PS – Anyone know what the last word in purple is?
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